“It doesn't matter how much you sell, only how much money you make”  - Daniel Pascoe
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sales training

sales technique

Drawing from over 30 years of hands-on experience in B2B sales, particularly within the industrial distribution sector, I specialize in training distributor sales professionals who directly engage with end-user markets.

My tailored training programs are crafted to address the unique challenges and dynamics of industrial product sales, equipping your team with the expertise needed to navigate complex B2B relationships and close deals effectively. With a focus on practical strategies and industry-specific target markets, I ensure that your sales force is equipped to excel in driving revenue growth and fostering long-term client partnerships. Reach out today to leverage my extensive experience and elevate your team's performance in the competitive industrial landscape.

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grow profits

profit generation

In addition to honing their sales acumen, I place a strong emphasis on ensuring that sales staff grasp the critical concepts of gross profit, gross margin, net profit, and net margin – areas often misunderstood yet vital for success in industrial product sales.

Ask your sales staff to tell you how much you should sell a product for if the product cost you $105 and you want to make a gross margin of 35%. If they answer $141.75, please contact me. As soon as possible.

Through comprehensive training modules, I break down these financial metrics, explaining their significance and interplay within the sales process. By empowering your team to accurately interpret and leverage these metrics, they can make informed decisions that positively impact both top-line revenue and bottom-line profitability. With a deeper understanding of these financial fundamentals, your sales force will be better equipped to navigate pricing negotiations, optimize profit margins, and ultimately drive sustainable business growth.

Contact me today to integrate this essential financial literacy training into your sales development program.

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On site sales calls

profit generation

How proficient are your sales representatives when interacting with customers? Have you regularly accompanied them to observe their effectiveness firsthand? Do they accurately interpret customer signals? What impression does your brand leave on customers through your sales team's representation?

I offer to accompany your sales staff during customer visits to assess their effectiveness, identify strengths, and provide support where needed. Let's collaborate to enhance your team's performance and customer relationships.